Cross-border e-commerce: a "new channel" for foreign trade companies to go overseas

Foreign trade companies are actively "connecting to the Internet" and "two legs" to achieve steady and long-term development
In the first half of the year, my country's cross-border e-commerce imports and exports reached 1.1 trillion yuan, a year-on-year increase of 16%. 165 cross-border e-commerce comprehensive pilot zones have built 690 cross-border e-commerce industrial parks and more than 1,500 overseas warehouses.
数据显示，2022年，中国跨境电商进出口达2.11万亿元，占外贸的比重由2015年的不到1%增长至5%。
Be on top of the trend
Broaden the track
拓宽赛道
外贸企业积极“触网” “两条腿”行稳致远
At the same time, a few countries and regions in overseas markets have recently “banned” cross-border e-commerce. How should emerging cross-border e-commerce respond?
Currently, Guangzhou, Guangdong has very obvious advantages in the field of cross-border e-commerce. According to data released by the Guangdong Provincial Department of Commerce, from January to July 2023, the province’s cross-border e-commerce import and export volume was 481.8 billion yuan, a year-on-year increase of 140%. The overall scale of Guangdong's cross-border e-commerce occupies a considerable advantage in the country.

捕捉到跨境电商红利的，除了纺出、创维等广交会“老朋友”，还有一批新参展商也纷纷选择加入这一赛道。
In addition, with the rapid development of cross-border e-commerce in the past few years, both the national level and the platform level require and encourage enterprises to operate in compliance and localization. Since this year, the Guangdong Provincial Internet Business Association has established a compliance service center to integrate some overseas intellectual property law firms and overseas compliance experts to jointly provide services for the compliance path of cross-border e-commerce enterprises.
Actively adjust to strengthen local goodwill and brand building
Faced with these practical problems, the reporter learned that there are currently relevant platforms that integrate and optimize the various processes and operating mechanisms involved in domestic logistics, international logistics, last-mile distribution to the destination country, and cross-border e-commerce, and carry out platform integration. and rationally allocate resources, introduce cross-border e-commerce logistics into a unified service platform, and achieve more comprehensive and systematic international logistics services.
破解难题
出海品牌坚持长期主义 加强供应链把控
跨境电商兴起为出海企业提供全新商业基础设施的同时，也为中国制造转型及打造品牌提供了有力支撑。
According to data released by the Guangdong Provincial Department of Commerce, from January to July 2023, the province’s cross-border e-commerce import and export volume was 481.8 billion yuan, a year-on-year increase of 140%. The overall scale of Guangdong's cross-border e-commerce occupies a considerable advantage in the country.
To capture the dividends of cross-border e-commerce, in addition to "old friends" of the Canton Fair such as Jianxing and Skyworth, there are also a number of new exhibitors who have also chosen to join this track.
Data show that in 2022, China's cross-border e-commerce imports and exports will reach 2.11 trillion yuan, accounting for 5% of foreign trade from less than 1% in 2015.
The Canton Fair has not yet started, but the live broadcast space of Guangzhou Textile Import and Export Group Co., Ltd. located in the TIT Brand Center is already bustling - the business manager and product designer responsible for the live broadcast are paired up, facing the camera, and non-stop introducing products to merchants. Highlights and Features. The reporter noticed that the live broadcast room is also actively carrying out technological upgrades, and can even use VR and other technologies to display some details of the product in 360 degrees.
crack the puzzle
Zhang Yi suggested that when operating cross-border e-commerce companies, in addition to the business itself, they must also actively fulfill their social responsibilities, actively establish a good social image, and establish a strong consumer reputation and consumer brand. “This is important for more Chinese companies to go overseas in the future. It also has reference significance.”
Overseas brands adhere to long-termism and strengthen supply chain control
勇立潮头
积极调整 加强在当地的商誉与品牌建设
In addition to overcoming hardware challenges such as logistics, reporters have noticed that it is increasingly difficult for cross-border e-commerce platforms to maintain long-term competitiveness based on price advantages alone. In addition to products and services, how to judge and analyze local consumer consumption habits to further build product competitiveness It has become an issue that many brands need to think about urgently.
In recent years, my country's export cross-border e-commerce has been booming. More and more foreign trade companies are actively "connecting to the Internet" and embracing cross-border e-commerce to expand sales channels and promote the export of products and brands overseas. At the same time, cross-border e-commerce has also become an important way for many foreign trade companies to obtain orders.
The rise of cross-border e-commerce not only provides new business infrastructure for overseas companies, but also provides strong support for China's manufacturing transformation and brand building.